#SpiceRight Product Launch & Influencer Activation
#SpiceRight Product Launch
Simply Organic was launching our 5 new Spice Right Blends and wanted to boost the project with influencer support. We decided to assign 1 spice blend to 5 separate bloggers, each would provide 2 freelance recipes, 5 tip photos, and 1 sponsored blog post with social promotion.
CAMPAIGN RESULTS
>6.300 sponsored blog post views
6,417 social engagements
247 branded site referrals (during campaign)
18,226 recipe visits (during campaign)
TACTICS INCLUDED:
Custom creative guides per influencer
Careful negotiations for SOWs
Flexible timelines updated weekly
Recipe research and suggestions
Collaboration with brand content team
We are so excited to be launching our Spice Right Everyday Blends! Learn about them via the link in our profile. Stay tuned for great tips and recipes — we teamed up with a few amazing bloggers to help inspire you to take your food to the next level! #SpiceRight #spiceblend #spicy #organic #organiceats #eeeats #yum #whatsfordinner #instayum #cleaneating #recipe #mealideas
Get the crunch you've been craving — with a kick. Try @thehealthymaven's tip and make these simple Pepper and More Kale Chips. Find more #SpiceRight inspiration via the link in our profile. #kale #kaleyeah #kalechips #spices #organic #snacktime #snacks #instayum #crunchy #foodie #eeeats #spicedright
Time to get your zoodle on! Join the #zoodle craze with this flavorful recipe topped off with a zesty roasted red pepper sauce. (link in profile). #instayum #SpiceRight #OrganicMoments #organic #spiralized #spiralizer #redpeper #zesty #spicy #glutenfree #vegetarain #zucchini #whatsfordinner #instayum #organiceats #setthetable #veggies #vegetables
