Pearson Students Instagram
Pearson Students Instagram
Pearson needed help activating their student network and growing a larger network of student followers on their Instagram account to later utilize it for product growth.
RESULTS
9,655 net new Instagram followers (+1,418% YoY)
>21,000 post engagements (+88% YoY)
1,242 giveaway entries over 3 campaigns
>$0.15 cost per influencer engagement
TACTICS INCLUDED:
5 key influencer activations
3 large giveaways to gain followers
Ambassador story takeovers
Shoutouts through audience-related meme pages
School and major features
