BLEND SOCIAL ADVERTISING
Blend Social Advertising
As Blend grew quickly, their social advertising needed to scale and with the same speed. I worked with Blend’s Digital Marketing team and Sculpt’s design team to produce thousands of creative for placement in their ad campaigns.
RESULTS
Cost Per Click (CPC) >$3
(non-Sculpt average >$80)Cost Per Lead (CPL) >$100
(non-Sculpt average >$200 up to >$1000)
TACTICS INCLUDED:
Working collaboratively with ad placement team to test creative
Coordinating approvals across 3 team stakeholders
Iterating on top-performing content across several months of testing
