Organic Moments Holiday Campaign

Organic Moments + Entertaining Influencer

To support a brand initiative of including more entertaining concepts in our social content, I coordinated a partnership with a large party-planning influencer Oh Happy Day. I managed the full relationship as well as all social media publishing and advertising.

CAMPAIGN RESULTS

  • 198,853 microsite sessions

  • 10.9 million Instagram impressions

  • 26,510 Instagram engagements

  • < $1 Facebook ad cost-per-click

  • 2.717 hashtag uses

TACTICS INCLUDED:

  • >81 coordinated freelance photos

  • 3 individual party concepts

  • 9 simple party DIYs with instructions

  • Pinterest social media support

  • Real-time Facebook ad optimization

  • Hashtag tracking

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