Resume

Experience

Unloked Digital, Partner & Lead Creative Strategist
September 2023 - Present

As part of my freelance work, I’ve partnered on creating Unloked Digital with 2 other marketing experts. Together, we manage a team of over a dozen contractors working on large-scale performance marketing initiatives. My focus area is on creative strategy and management. Our client work includes companies in:

  • Education technology

  • Enterprise Saas

  • Insurance & employee benefits

  • Technology & manufacturing

The Fix Collective — Freelance Marketing
March 2022 - Present

After meeting and exceeding the goals I set at Sculpt, I wanted to take some time to get back into the hands-on work I have always loved to do and help others reach their goals. I am currently freelancing and taking on new contracts and clients. Work to date includes:

  • Copy & creative development for social ads generating thousands of cost-efficient leads

  • HubSpot implementation and management

  • Grew email subscriber list by 231% in 45 days

  • Generated an average email open rate of 34% and CTR of 35% on a brand-new email list

  • Designed 75+ Canva template creations for ongoing client use

  • Grew a LinkedIn audience 110% through a consistent and clear posting strategy including full management of all creative, copy, and engagement

  • Managed creative and copywriting fro

Sculpt, Managing Director
Feb 2018 - Feb 2022

  • Developed, executed, and continually optimized strategic business goals 

  • Grew annual company revenue by over 2.5x and profit by 750% 

  • Set and managed agency budget including monitoring bookkeeping and accounts receivable 

  • Managed a team of 7+ full-time employees, several part-time employees

  • Built and managed contractor network, growing to 20 active team members in 2 years

  • Overhauled project management system including software selection, and team training

  • Directly managed 7 premiere clients accounting for half of the agencies’ annual revenue

  • Provided ongoing digital and content strategy for managed clients and the agency at large

  • Strategized and facilitated hundreds of social posts and ads published each month

Sculpt, Digital Content Strategist
Dec 2016 - February 2018

  • Served as a strategist and primary contact for a variety of  B2B and technology clients 

  • Wrote social-optimized content for awareness, engagement, and conversion

  • Researched, strategized, and delivered robust social media strategy and marketing plans 

  • Built and optimized advertisements on Facebook, Twitter, and Pinterest


Served in this role for 6 months before beginning to take on Managing Director tasks ahead of a formal transition to the new role while continuing to offer content strategy assistance when needed.

University of Iowa, Adjunct Professor
Social Media Marketing
Aug 2018 - Present

  • Develop and teach curriculum on social media marketing to classes of 25-30 students spanning a variety of majors

  • Regularly update course materials  to keep content relevant and useful to students

Frontier Co-op, Social Media Specialist
2014 - 2016

  • Managed all social media and brand-to-consumer interactions for 3 large national brands

  • Facilitated follower growth on social media channels including up to 400% growth in 1 year

  • Increased overall digital brand impressions using provable and cost-efficient methods

  • Created influencer strategy and maintain >100 ongoing influencer relationships yearly

  • Owned Facebook, Instagram, and Pinterest advertising including strategy, implementation, and reporting

Workiva, Digital Marketing Specialist
2012 - 2014

  • Wrote, designed and managed email sends including lists of 50k leads and 35 sends a week 

  • Created Marketo automation including email sends, lead scoring, segmentation, and more  

  • Developed a working relationship with product marketing and external marketing channels

  • Organized over 50 webinars in less than a year

  • Managed a webinar of more than 2,000 registrants

Hellman, Inbound Marketing Specialist
2012

  • Collaborated with creative strategists to develop inbound marketing strategies

  • Utilized HubSpot to develop and publish inbound marketing initiatives from blogs to lead nurturing campaigns

Education

University of Northern Iowa
Bachelor of Arts: Professional Communication and Design
(common name is Digital Studies)

Skills & Software

Skills

Organizational management. Team leadership. Client management. Social media. Digital advertising. Process development and implementation. Project management. Training. Document design. Web and social copywriting. Social creative direction. Inline  CSS and HTML.

Software

HubSpot. Marketo. Google Analytics, WordPress, Protoshare, Basecamp, Marketo, TalkPoint, WebEx, Kapost, Sprinklr. Flacon.io. Sprout Social. Jira. Airtable. Hootsuite. Canva. Quickbooks. Zoom (including webinars). Slack. Asana. ClickUp. Squarespace.

Looking for my portfolio?