MLP HubSpot Management & Content Creation
As the sport of pickleball saw unprecedented growth, so too did the organizations running it. MLP was no exception. They needed to prepare to scale quickly, without sacrificing organization or quality. I worked with key marketing personnel to onboard HubSpot, personally set up their instance, and facilitated all email creation & management. In addition, I assisted with social media marketing and content creation where needed.
RESULTS
Within a 2 month rapid growth period starting immediately upon HubSpot implementation:
215% newsletter list growth (>1,200 new)
~13,000 emails sent
42% average open rate
36% average CTR
TACTICS INCLUDED:
Building out a newsletter subscription process using a workflow to ensure confirmation & engagement
Implementing best practices, like sending from an individual person where possible
Streamlining event registration by utilizing forms and contacts instead of purchasing an additional tool
